Sales Function

Sales Function

The American Marketing Association defines Sales as "Any of a number of activities designed to promote customer purchase of a product or service. Sales can be done in person or over the phone, through e-mail or other communication media. The process generally includes stages such as assessing customer needs, presenting product features and benefits to address those needs and negotiation on price, delivery and other elements."

Objectives of Sales

• Achieve Sales Targets
• Achieve Market Share Targets
• Manage Dealer Network
• Organize Sales Training
• Handle Customer Complaints
• Manage Sales Promotions Complaints
• Effectively Cover the Market

Sales Funnel

At the top of the funnel you have "unqualified prospects" – the very many people who you think might need your product or service, but to whom you've never spoken.

At the bottom of the funnel, many sales and delivery steps later, you have people who have received delivery of your product or service and have paid for it.

In case of All Out, it is a product that people purchase from the general stores/markets. It is not a product that will require salesmen for direct selling or personal selling. It is made available in most general stores, super markets and all other stores where people usually go to purchase stuff.