Analyzing Business Markets
AMA defines Business Markets as the set of all individuals and organizations that acquire goods and services that enter into the production of other products or services that are sold, rented, or supplied to others.
The major types on industries making up the business market are agriculture, forestry, mining, manufacturing, fisheries etc.
AllOut is a product for the consumer market as it does not involve being purchased for the production of other goods which are further rented or sold to the consumer.
Essentially, AllOut is a more B2C product and not a B2B product.
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