Branding

Branding

AMA defines a brand as a name,sign,symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competitors. 

Importance of Branding

• Important drivers of growth for an organization.
• Behind the brand stands an unspoken promise of value.
• Helps make a mark and differentiate from the rest of the players.
• Help customers relate to the product at an emotional level.

Importance of Branding to the Seller

• Products' are not of bad quality
• Satisfied customers
• More money
• Competitive advantage

The Brand All Out

All Out as a Brand has developed considerably ever since it was first introduced in 1990. It was launched at a time when coils and mats dominated the market of mosquito repellents, and today it stands as the leader of the market. Over the years the brand All Out has gained a lot of trust and faith of its consumers and customers. It has become increasingly synonymous with familial protection and health care. It has now positioned itself in such a way that it not only kills mosquitoes and prevents Malaria/Dengue but also ensures good health and well-being of the family. 

It is also competitive priced now, making it easy for the lower income households to purchase it thereby sending across a message that good health is for everybody.