Introduction

Marketing Diary

Marketing

Definition

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.

All Out - Diary

All Out - Overview

• All Out is a liquid vaporizer first introduced by Karamchand Appliances Private Limited (KAPL) in India.
• Introduced in April,1990 in Mumbai.
• Revolutionized the Indian mosquito repellent market by introducing the vaporizer in a market dominated by coils and mats.
• SC Johnson, an American privately held company, acquired a controlling stake in KAPL.
• Known for its highly successful ad campaigns.