Who, What, Which and How ?

Who, What, Which and How ?

• Who buys this item ?

Customers.
Mostly bought by the house makers i.e. mother, father etc. The product is consumed by the entire family with focus being on the children of the house.

• What problem will this product solve ?

It will solve the problem of mosquito bites and mosquitoes. It positions itself to be a protector of the family's/Kids' from mosquitoes and helps in ensuring a good night's sleep.

• Which attributes are important & Why ?

First of it's kind in the market : The Indian market had never seen a vaporizer to drive away mosquitoes.                                                     They were still pretty used to using mats and coils.

Refill Liquid : The vaporizer needs to be bought only once and the liquid can be replenished as and when                            required.

Avoided Health hazards : It minimized the chances of being a health threat to kids as now there were no coils or mats that the kid would swallow, thereby attracting the mothers to purchase the product.

• If this decision is the first time, how will it go ? If it is repeat, how will it go?

If it's a first time decision then  But the fact that it helps protect families from mosquitoes will over power the hesitation.

The Brand : A first time decision will not be made on the basis of the brand name. All Out came in at a time where the market was dominated by coils and mats players.

The Product : Also, since it is a new product in the market(A vaporizer didn't exist in the Indian market until KAPL introduced it) it will be difficult to push it from among a highly coil/mat dominated market. Also, the pricing that All Out adopted was restricting them to only the higher section o the society. So, the customer may be a little hesitant about the efficiency and VFM of the product.

A repeat decision will be based on their favorable/positive experience with the product on the first try. This repeat decision will slowly help All Out in increasing their brand presence.

• How was the deliberation in your head?

There was absolutely no doubt in my mind when I purchased the product. All Out has now been in the market for quite sometime and it is clearly the market leader in the mosquito repellent industry. Reasons why I pick All Out vaporizer - 

1. No more worrying about mats/coils.
2. Ease of use.
3. Easy refill as and when required.
4. Effectiveness.