Value
Value is something that a firm drives for its customers/consumers/clients/partners or the society at large. Value to a customer is perceived to be the benefit he drives from the product/service for the resources that are spent.
Something that is over and additional to the use of the product which puts across a feel good factor for the customer.
Something that is over and additional to the use of the product which puts across a feel good factor for the customer.
Value proposition of All Out has the trust factor associated with it. It positions itself as the family's protector from diseases and works all night to ensure that they enjoy sound sleep.
Customer - Drives across a value proposition of protecting the kids from mosquitoes and ensuring a good night's sleep. For the customer, he/she is spending money not on a product but on their family's safety.
Consumer - Drives across a value proposition of protection from diseases.
Retailer - Different variants increase that the need for different kinds of customers is catered to.
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